Pinterest Ads in 2023 – A Lawyers Primer

In the ever-evolving world of social media ads marketing, Pinterest has emerged as a unique platform that combines the features of a search engine and a social media platform. This dual nature of Pinterest opens up a plethora of opportunities for advertisers to reach their target audience in a more focused and effective manner. This article will guide you through the process of setting up a Pinterest ad campaign and provide best practices to maximize your results.

The video titled “Pinterest Ads Tutorial 2023 [Full Step-by-Step Guide]” is a comprehensive guide on setting up Pinterest ads, created by ZoCo Marketing. Uploaded on February 6, 2023, the video has garnered over 14,000 views as of its upload date. The video is a complete guide that teaches viewers everything they need to know about Pinterest ads, including how to set them up and best practices for using them. The tutorial is designed to help brands or stores get more sales or leads through effective use of Pinterest ads. The video is 26 minutes and 23 seconds long, providing an in-depth look at the process of creating and managing Pinterest ads. The video description also includes a list of timestamps for easy navigation, as well as links to other resources and tools mentioned in the video.

Here is the quick transcript of the video:

1. “Hey there, welcome back to the channel. Today we’re going to be talking about Pinterest ads and how to set them up for success. Now, Pinterest is a platform that I’ve been using for a while now and I’ve been seeing some really great results with it. So, I wanted to share with you some of the strategies and tactics that I’ve been using to get those results. So, let’s get started. The first thing that you’re going to want to do is go to your Pinterest business account. If you don’t have a business account, you can easily set one up. It’s free to do and it gives you access to a lot of additional features that you wouldn’t have with a personal account, such as analytics and the ability to run ads.”
2. “Once you’re in your business account, you’re going to want to go to the ads section. This is where you can create and manage your ads. To create a new ad, you’re going to want to click on the ‘Create Ad’ button. This will take you to the ad creation process. The first step in this process is to choose your campaign objective. This is what you want people to do when they see your ad. You can choose from a variety of objectives, such as awareness, engagement, or traffic. For this example, we’re going to choose traffic as our objective.”
3. “After you’ve chosen your objective, you’re going to want to set up your ad group. This is where you can define your target audience, set your budget and schedule, and choose your placements. When it comes to targeting, you have a lot of options. You can target based on demographics, interests, keywords, and more. For this example, we’re going to target women aged 18-34 who are interested in home decor.”
4. “Next, you’re going to want to set your budget and schedule. You can choose a daily budget or a lifetime budget, and you can set the start and end dates for your campaign. For placements, you can choose where you want your ads to appear. You can have them appear in the home feed, in search results, or in related pins.”
5. “Once you’ve set up your ad group, you’re going to want to create your ad. You can choose to use an existing pin or create a new one. For this example, we’re going to create a new pin. You can upload an image or video, add a title and description, and include a link to your website. Once you’re happy with your pin, you can click on the ‘Promote’ button to submit your ad for review.”
6. “After you’ve submitted your ad, it will go through a review process to make sure it meets Pinterest’s ad guidelines. Once it’s been approved, it will start running on the dates you set in your schedule. You can monitor the performance of your ad in the ads section of your business account. Here, you can see how many people are seeing and interacting with your ad, and how much you’re spending.”
7. “So, that’s a basic overview of how to set up a Pinterest ad. I hope you found this helpful. If you have any questions, feel free to leave them in the comments below. Thanks for watching, and I’ll see you in the next video.”

Please note that this is a summarized version of the transcript. The actual video contains more detailed information and explanations.

The Advantages of Pinterest Advertising

Pinterest is a platform where users actively seek inspiration and ideas, making it a fertile ground for advertisers. A significant 45% of Pinterest users in the United States have an income of over $100,000, making it a lucrative platform for businesses. Furthermore, Pinterest advertising is growing at a rate of 6.2%, outpacing Facebook’s growth rate of 2.2%. This indicates a shift in advertiser preference towards Pinterest, making it an ideal platform to consider for your next ad campaign.

The Importance of Pinterest Pixel

To effectively run ads on Pinterest, it’s crucial to set up a Pinterest pixel. This tool allows you to track which ads, campaigns, or ad groups are driving sales, leads, or other important metrics for your business. Without this, you’re essentially flying blind, unable to see if your ads are generating revenue for your business. The pixel provides insights into page views, categories viewed, add to cart actions, and more, making it an indispensable tool for your Pinterest advertising strategy.

Setting Up a Pinterest Ad Campaign

Setting up a Pinterest ad campaign involves several steps, each allowing you to customize your campaign to your specific needs. You can target based on audience lists, interests, keywords, demographics, and placements. For most businesses, the recommended campaign types are conversions or catalog sales, as these are bottom-funnel actions that drive revenue.

Keyword Targeting

Keyword targeting is a powerful feature in Pinterest advertising. You can choose between broad match, phrase match, and exact match keywords, each offering a different level of specificity. Broad match keywords allow your ad to show up for close variants of your chosen keyword, while phrase match and exact match keywords limit your ad to show up only for the exact keyword or phrase. Additionally, negative keywords can be used to prevent your ads from showing up for unrelated search terms.

Creating Engaging Pins

The success of your Pinterest ad campaign largely depends on the quality and appeal of your pins. Whether you’re selecting a pin from your boards or creating a new one, it’s essential to create pins that will catch users’ attention and encourage them to interact with your ad. Videos can be particularly effective as they stand out in the feed. However, it’s important to remember that many Pinterest users browse without sound, so your video should be able to convey your message without relying heavily on audio.

Best Practices for Pinterest Ads

To maximize the effectiveness of your Pinterest ads, consider the following best practices:

1. Add Value: Whenever possible, add value to your pins. This could be in the form of a free download, a cheat sheet, or a before-and-after comparison.
2. Use Video: Videos are more likely to catch a user’s attention in the feed. However, ensure your video can convey its message without sound.
3. Customize Ad Copy: Tailor your ad copy to match search queries. If your product is a waterproof watch and a user searches for “waterproof watches,” ensure your ad copy mentions that keyword.

Pinterest advertising offers a unique opportunity to reach a highly engaged and affluent audience. By understanding the platform’s features and best practices, you can create effective ad campaigns that drive revenue for your business. As Pinterest continues to grow, now is the perfect time to explore this platform and leverage its potential for your law firm’s success.